My name is Kabir Kurani, and in my family, caffeine is a way of life. It fuels everything we do. My father relies on it to get through long workdays. I turn to it during late nights out with friends. My mom powers her Pilates sessions with an energy drink, and my sister never skips her morning coffee—even if she’s running late for school.

We are consumers ourselves, and wanted to build within this market. That’s when the idea of a simple, healthier alternative came to mind, and the energy bites were born.

GetUp is more than just a snack. It’s a mindset. A reminder that success and progress start with one thing: the decision to get up every single day. It’s about showing up, staying energized, and chasing your goals.

Our energy bites are made with simple, wholesome ingredients and the perfect caffeine boost to serve your active lifestyle. Whether you’re tackling a workout, powering through a busy day, or just trying to keep up with life, GetUp is the fuel to reach your purpose.

Our snack sparks energy in every moment, inspires action and drives momentum into your lifestyle all year round.

Here’s to getting up and going after it every day!
Kabir Kurani